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Button text mirrors user language, never 'Submit' or 'Click Here'
The Rule
Button text mirrors user language, never 'Submit' or 'Click Here'
Why It Matters
Generic button text ('Submit', 'Click Here', 'Learn More') forces the visitor to guess what happens next. Action-specific labels ('Book Consultation', 'See Pricing', 'Get Free Quote') tell them exactly what commitment they're making. Testing shows specific labels increase clicks by 12% or more.
What to Avoid
A contact form ending with a 'Submit' button instead of 'Send Message' or 'Request a Call Back'.
Related Principles