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Navigation limited to 5-7 items with descriptive labels
The Rule
Navigation limited to 5-7 items with descriptive labels
Why It Matters
70% of sites still use vague navigation labels like 'Services' and 'Products.' Users need to know what they're getting before they click. Descriptive labels ('Piercing Types', 'Aftercare Guide') reduce cognitive load. More than 7 top-level items overwhelms and slows decision-making.
What to Avoid
A nav bar with 12 items including 'Resources', 'Solutions', 'Insights', 'Platform', and 'Company' — each vague enough to mean anything.
Related Principles