Learn
Typography
Projects
2
References
2
One signature typographic moment per page
The Rule
One signature typographic moment per page
Why It Matters
A single unexpected typographic gesture (a drop cap, one italic word in a heading, an oversized pull quote) makes a page memorable. Two or three competing gestures make it chaotic. The restraint is what gives the moment its power.
What to Avoid
A page with a drop cap, an oversized pull quote, a rotated sidebar label, AND a handwritten-font accent. Pick one.