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Owner photos precede generated imagery; generated imagery only fills genuine gaps
The Rule
Owner photos precede generated imagery; generated imagery only fills genuine gaps
Why It Matters
Real photos of a real person doing real work build trust faster than any AI-generated image. A slightly imperfect photo of the actual studio is worth ten polished stock images. Generated imagery should only appear where no real asset exists yet.
What to Avoid
Leading with an AI-generated hero image of a generic salon interior when the owner has 200 photos on their Instagram.
Where This Appears
Related Principles