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White space groups related content; it's structure, not wasted pixels
The Rule
White space groups related content; it's structure, not wasted pixels
Why It Matters
White space improves text comprehension by 20%. It's how users understand page structure without being told. Group related elements closely (proximity principle), then separate distinct sections with breathing room. Dense pages read as chaotic even when the content is organized.
What to Avoid
A services page where pricing, testimonials, and booking are all crammed together with identical spacing. The eye has no hierarchy.
Related Principles