Learn
Copy
Projects
2
References
1
Homepage H1 states what you do, not your business name
The Rule
Homepage H1 states what you do, not your business name
Why It Matters
54% of homepages waste their H1 on the company name or a vague tagline. The H1 is the strongest piece of SEO real estate on the page and the first thing visitors read. 'Precise Body Piercing in Bangor, Maine' beats 'Welcome to Thorn and Thimble' every time.
What to Avoid
H1: 'Welcome to Our Studio' — contains zero information about what the business does, where it is, or why you should care.
Where This Appears
Related Principles