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No cliche verbs in copy: unlock, elevate, transform, seamless, journey
The Rule
No cliche verbs in copy: unlock, elevate, transform, seamless, journey
Why It Matters
These words have been emptied of meaning by a decade of SaaS landing pages and AI-generated content. When every business claims to 'elevate your experience,' none of them are saying anything. Specific, concrete language builds credibility. Vague language builds suspicion.
What to Avoid
'Elevate your piercing journey with our seamless booking experience.' That sentence contains zero information.
Where This Appears
Related Principles