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No auto-playing video or parallax effects; they look like ads
The Rule
No auto-playing video or parallax effects; they look like ads
Why It Matters
Auto-play videos cause cognitive overload and immediate bouncing. Parallax and decorative animation trigger banner blindness because users have learned to associate movement with advertising. When you use motion, make it purposeful and user-controllable.
What to Avoid
A homepage with an auto-playing background video, three parallax scroll sections, and an animated logo. The visitor's brain ignores all of it.
Related Principles