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No sliders or carousels; stack content vertically
The Rule
No sliders or carousels; stack content vertically
Why It Matters
58% of homepages still use sliders despite data showing only the first slide gets meaningful engagement. Carousels create competing priority messages and slow page load. Stacking content vertically, ranked by importance, doubles perceived value and lets each section earn its own attention.
What to Avoid
A 5-slide hero carousel where slides 2-5 get less than 1% of clicks. The client paid for 5 messages but only delivered 1.
Related Principles