Learn
Trust
Projects
2
References
1
At least one specific trust signal visible before scrolling
The Rule
At least one specific trust signal visible before scrolling
Why It Matters
28% of homepages completely omit testimonials, case studies, or proof from the first screen. Empty claims ('We provide the best service') lose trust. A single specific signal — a named testimonial, a credential badge, a concrete result — converts skeptics in the first 3 seconds.
What to Avoid
A homepage hero that says 'Trusted by thousands' with no names, no logos, no numbers. Trust requires specificity.
Where This Appears
Related Principles