Learn
Trust
Projects
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References
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Industry-standard safety/trust FAQs are banned; the owner's voice leads
The Rule
Industry-standard safety/trust FAQs are banned; the owner's voice leads
Why It Matters
Every piercing studio has the same sterilization FAQ. Every nail salon has the same hygiene policy. Copying those templates makes you invisible. When the owner explains their process in their own words, the visitor hears a person, not a template. Trust comes from specificity.
What to Avoid
A 'Frequently Asked Questions' section copied from a competitor's site with the business name swapped in.
Where This Appears
Related Principles